Why gold?

on May 07, 2020

Of all the metals in all the world, why is gold so universally loved!? Well, there are lots of theories. Like most theories, without the words of the good folks in 4,500-4,600 B.C. Bulgaria (currently the oldest archeological gold jewelry find), we don’t really know why gold was so valued so early in our modern development. Let’s consider some of the theories.

Gold used by the Egyptians 1400 BC and before.


Gold is the most malleable (easy to shape) of the all metals. That’s pretty useful if you’re looking to make jewelry, as you can shape gold pretty much however you want. To give you an example one ounce of gold can be beaten into a 5 meter sheet

Gold used in everything from wiring to bars to bracelets


Gold is also very ductile. Don’t worry, before we started Lula J we didn’t know what the word meant either! It means it’s able to be deformed without losing toughness. It’s malleable, but not brittle. This gives gold the strength needed to wear and be passed down through the generations. To give an example, the very ornate Princess Blanche’s Palatine Crown dates from 1370-80, and doesn’t look bad. 

Palatine Crown – gold lasts for generations


One of the most compelling reasons that gold may have attained value, is gold is the most non-reactive of all metals. It doesn't rust, it doesn’t tarnish easily, and it (generally) doesn’t irritate. 

Gold wedding ring

Who needs a reason!?

In the end, we think all these factors have helped make gold the superstar of the metals and jewelry world it is today. It’s why we love it. Gold always lets us create unique designs, it’s resilient, it’s kind, it doesn't lose luster or value, and it looks lovely! 

It’s the perfect item to pass down from generation to generation, beautiful, practical, valuable.