Why gems?

on May 19, 2020

Why do we love gems? You’ve probably seen the meme quoting Henry Kissinger that says, “A diamond is a chunk of coal that did well under pressure." That’s true, but it misses between 1 to 3.3 billion years of pressure and extreme temperatures! [Source]. Gems are amazing, that’s why we love them!


Gemstones are seldom easy to find and because they take thousands-to-billions of years to form, they’re not quick to make! Supply is limited. Mining, it’s environmental impacts and the rights of miners, are important issues. This means mining needs to be done right, which takes a bit more planning and effort. We’re glad that’s the case, and our pieces are designed to be preserved and passed down to respect the environment from where they came.


A gem is immediately captivating. Yes, we can try and replicate or even create fakes, but there is something intrinsically unique about a particular gem that came from a particular place in this wonderful earth of ours. Walter Schumann's book ‘Gemstones of the World’ lists approximately 200 gemstones!

Precious Gem and Crystals


Gems are not all created equal. Take diamonds and sapphires for example. Depending on the conditions (other elements, radiation, electron structure, impurities, etc.) when the mineral carbon or corundum is subjected to the pressures, you can get a whole rainbow of colours. 

Not only is this variety exciting and interesting, it’s also a way for us to express our preferences and uniqueness. Love pink? Rose gold, pink sapphires, and pink diamonds! Love white? White gold, moonstone, opal, sapphire, and of course classic diamonds!

Blue Crystal Gem Precious


Diamonds are used in various industrial applications because they’re so incredibly tough and resilient. But it’s not just them. Lots of gems are durable, especially ‘The Big 3’ (no, not the three siblings from the TV show ‘This Is Us) – sapphire, emeralds, and rubies. 

This is why we love combining gems with gold. We want our pieces to become heirlooms. We want our pieces to become part of your family story and legend.

French Riveria Ring

Just like you!

So, there are many reasons to love gems. They’re like you after all! You’re rare, unique, varied, and tough! Find the gemstone that speaks to you. It doesn’t need to be the biggest or loudest or shiniest, it should be the most you. 

That's why we’ve come to love the little imperfections in gemstones. They’re like us, the perfect imperfections that make us who we are after we performed under pressure!